Brand & Digital Experience
NorthLawn Turf
Making a complex purchase easier to plan
The challenge
Artificial turf buyers need to weigh products, installation requirements and cost before they can make a confident decision. NorthLawn needed a clear way to serve homeowners, DIY customers and commercial buyers within one brand.
My approach
I organized the experience around the customer’s project. Distinct residential and commercial pathways guide visitors to relevant services, while plain-language product comparisons, installation guidance and planning tools help answer questions before the quote stage.
What I delivered
- Responsive residential and commercial website experiences
- Service pages and local search content
- Turf and landscape planning calculators
- DIY learning centre and downloadable planning guides
- Quote and project inquiry journeys
- Search metadata, structured data and internal linking
The outcome
A cohesive digital platform that brings service information, project education and inquiry tools together, giving customers a practical starting point for their turf project.