Brand, Website & Launch Content
London’s Sweets
Turning handmade treats into a cohesive local brand
The challenge
London’s Sweets needed a recognizable identity and a simple way for customers to explore its cake pops and request an order. Its name also needed clear geographic context so customers understood that the business serves Dundas and the Hamilton area.
My approach
I brought the product into the brand itself, with a cake pop integrated into the wordmark, supported by a plum and pastel palette. The website pairs occasion-led content with product collections, clear ordering information and a structured inquiry journey.
What I delivered
- Logo system, colour palette and brand guidelines
- Responsive product and occasion pages
- Product imagery direction and supporting visual assets
- Order-request flow with product and subtotal calculation
- Local search content for celebrations, corporate orders and delivery
- Ten coordinated Instagram launch assets
The outcome
A consistent brand experience across the website and launch content, with a clear path from discovering the products to requesting a custom order.