Website Redesign
Bring a complex insurance offering into a clear, consistent brand and digital experience for customers.
As Director of Marketing and Communications, I led the organizational rebrand, including visual identity, messaging, website strategy and customer communications.
I worked with executive leadership to connect the brand direction with business priorities and managed designers, developers, agencies and production partners. The website translated the wider identity and messaging system into page structure, visual hierarchy and accessible insurance content.
A refreshed website and unified brand system spanning digital and customer communications. The work established a consistent way to present the organization and explain its services.
Lawrie Insurance Group needed a refreshed website experience that better reflected the professionalism, scale, and service quality of the brokerage. The redesign focused on clearer navigation, stronger visual presentation, improved content structure, and a more polished digital presence for personal, commercial, and employee benefits audiences.
The work included website design direction, page layout, visual hierarchy, user experience improvements, and digital presentation support to help visitors understand the brokerage's services more quickly and confidently.