Website Redesign
Make the Foundation’s mission, fundraising priorities and donor stories easier to navigate within a coherent website experience.
As Creative Director, I directed the strategic redesign and launch, including information architecture, user experience, content organization, accessibility and implementation.
I aligned executive, fundraising, clinical and creative stakeholders with agencies and developers. The work connected content decisions and visual direction with the Foundation’s wider storytelling and brand standards.
A launched website with a refreshed structure and visual presentation, supported by content governance and digital storytelling. The screens above show the design work; the project brought strategy, content and implementation into one coordinated effort.
Hamilton Health Sciences Foundation needed a refreshed website experience that presented its mission, fundraising priorities, donor stories, and community impact with greater clarity. The redesign focused on cleaner navigation, stronger page hierarchy, improved content flow, and a more polished digital presence for supporters, donors, and partners.
The work included website design direction, layout development, visual hierarchy, and digital presentation support to make key information easier to find, understand, and act on.