Product Books

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About This Work

Creating a fun and colorful product booklet, Bluenotes was able to inform both staff and customers about styles they could look forward to in the upcoming season. The concept for the booklets was to create something that was easy to read, vibrant and fit comfortably into any size bag at the registar. The design had to be appealing to both young and older audiences, while keeping Bluenotes brand identity in focus. The booklets became a fantastic retention tool and brought customers back from season to season.