Product Books
Introduce seasonal Bluenotes styles in a compact product booklet that staff and customers could browse and take away.
As Senior Graphic Designer, I developed the booklet design as part of my wider retail and campaign work for Bluenotes.
Bright photography, clear product pacing and a portable format kept the collection easy to browse while preserving the brand’s youthful visual character.
A finished seasonal product book designed for in-store use. This project demonstrates how I translated a retail brand into a practical printed piece, balancing product information, imagery and layout.
These seasonal product booklets helped Bluenotes introduce upcoming styles to both staff and customers. The format needed to be compact, easy to browse, and visually energetic enough to work as an in-store takeaway.
The design used bright imagery, clear product pacing, and a portable booklet format that fit naturally at checkout. It gave the brand a practical retention piece while keeping the tone youthful, accessible, and recognizably Bluenotes.