AdvantEdge™ Comfort

Brand Book & Labeling Package

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About This Work

AdvantEdge™ Comfort is a new rugged, outdoor men's apparel line launched by Grand National Apparel Inc. We helped GNA create the brand identity & labeling package for the new line along with a brand book that their sales team can take to meetings and tradeshows to help them sell the line. The purpose of the design was is to combine a 'high fashion' look with the rugged outdoor lifestyle. With the use of large images, b&w features & plenty of white space, the brand book has given the sales team a tool that helps AdvantEdge™ stand out from other emerging outdoor fashion lines.