Pop-Up Shop Event (Austin, TX)
This pop-up shop in Austin, Texas supported the launch of the Just Keep Livin ecommerce website. The event brought together retail presentation, media attention, and a branded customer experience built around the line's lifestyle point of view.
I helped develop the pop-up environment, including the Airstream trailer backdrop used as the central visual feature for the shop. The event was covered by Good Morning America, E! News, and EXTRA, with Jesse Palmer interviewing Matthew McConaughey on site.