Just Keep Livin

Product Branding

  • 01-jkl-onbody-branding-1000x570
  • 02-jkl-onbody-branding-1000x570
  • 06-jkl-onbody-branding-1000x570
  • 03-jkl-onbody-branding-1000x570
  • 04-jkl-onbody-branding-1000x570
  • 05-jkl-onbody-branding-1000x570

About This Work

Above are images of two labeling packages we designed for the Just Keep Livin (JKL) clothing line. The direction was to design a label that fit into the men's sportswear category but that could still translate to more pieces that were more outdoor inspired. The second labeling package was designed for their outdoor lifestyle line. The distressed paper and canvas woven labels gave the clothing a strong, outdoor inspired feel. Another fun project was creating a hangtag for their graphic tshirts. Each graphic tee design was directly inspired by Matthew McConaughey. Each tshirt design had a personal story behind it that was explained on the back of the tag. Illustrator Solange Yepez designed the front of the hangtag that featured a sketch of Matthew.